Los Angeles got some additional star power as NBA players poured in for the league’s annual All-Star game, which took place at the Staples Center on Sunday, Feb. 17. But the weekend wasn’t all basketball. There were plenty of lounges, concerts and night-time celebrations. Jordan Brand had multiple event sites all over the city including tournaments, roof-top parties, workshops, concerts, and retail. We created type design animations and films, concert visuals and activation projections. For consistency we deployed JB’s ASW identity featuring bold, authentic typography.

The brand hosted Travis Scott, SZA, and many other performers for the night cap that closed off the weekend. The identity was deployed as animating typographic content overlayed on top of live action visuals that were projected at the exclusive live concert. The visuals were projection mapped onto 3 different stacks of shipping container pyramids set behind the performers.