The right clothes can make you feel 🔥🔥🔥 and spark some bold moves. With Love & Sports, the mission was to launch high-performance wear as bold & bright as the people who rock it—all while keeping it affordable and accessible by partnering with Walmart. So our design task was to create an equally bright & bold Visual Identity System.

This system supported creative materials across the brand’s launch campaign, social channels, and online experience. Taking inspiration from the products’ design and colors, we created a bold, modern-retro look by pairing photos with repeating logos. We also expanded our system and leveraged the ampersand to frame creative and call attention to the intersection of the two worlds.