Role—Design Director

ADCOLOR FUTURES is a unique program that is dedicated to identifying and nurturing the next generation of leaders in the advertising, marketing, media, and public relations industries. The program offers sponsorship to attend the ADCOLOR Conference, career training through ADCOLOR University, short- and long-term mentorship, as well as activities designed to inspire creativity and build camaraderie.

This year’s theme, “Off Mute,” amplifies the voices of underrepresented 
groups who’ve been told to stay quiet and “take what they can get.” It’s a bold response to DEI critics who make noise without substance. We’re raising our voices through action—fighting for diversity, equity, and inclusion, and building a community where diverse identities and allies thrive. We’re no
longer mistaking volume for power—we’re going Off Mute.

Inspired by this theme, we developed a design system that visually embodies amplified voices. Layered frequencies, sound waves, and refraction create a sense of visual volume, while plus symbols serve as key motifs, representing the amplification of diverse perspectives and reinforcing our commitment to inclusivity and resonance.

Branding, Art Direction, Animation, Print

Client: Adcolor
Director, Adcolor Programs: Criseli Roddy
Futures Brand Manager: Candace D. Queen
VP, Partnerships: Ana Leen
Agency: Deutsch
Head of Advocacy and Communications: Ayn Howze
Chief Design Officer: Adhemas Batista
Group Design Director: Talin Baharian
Design Director: Kenneth Kegley
Junior Designer: Jamal Abdullahi
Art Director: Sean McSherry
Copywriter: Craig Kissoon
Director of Assets and Content: John Cluckie
Photographer: Ben Morris

Role—Design Director

For the launch of the Elton John Eyewear collection, we drew inspiration from Elton John’s journey—both as an individual and an artist. Our visual identity system was designed to celebrate self-expression, individuality, and the diverse range of eyewear, using a color palette directly inspired by the collection itself.

The brief challenged us to create a campaign that would introduce the Elton John Eyewear collection in partnership with Walmart and Sam’s Club. With over 80+ eyewear designs and multiple retail partners, we needed a cohesive visual system that seamlessly worked across all platforms while staying true to Elton’s bold and expressive legacy.

Visual System for Campaign

Client: Walmart / Sam's Club
Chief Marketing Officer: William White
SVP, Creative: Jean Batthany
Senior Director, Creative Strategy: Russ Mischner
Senior Director of Health and Wellness Marketing: James Johnson
Retail Marketing Consultant: Michael Francis
Senior Merchant & Supply Chain, Health and Wellness, Optics & Hearing: Gretchen Oldt
Senior Project Manager: Natalie Mueller

Agency: Deutsch LA
EVP, Executive Creative Director: Chris MacNeil
Associate Creative Directors: Max Pollak, Carly Blitz
Design Director: Kenneth Kegley
Junior Designer: Daisy Rosas
EVP, Group Account Director: Chris Carter
VP, Account Director: Lacy Morrow
Account Supervisor: Wilhelm Lawrence
Senior Account Executive: Jocelle Untalan
SVP, Director of Assets and Content: John Cluckie
Senior Art Producer: Shelly Amin
Director: Phillip Girke
Photographer: Ben Morris

Photographer: Danielle Levitt
Producer: Disco Meisch
Wardrobe Stylist: Sean Knight
Hairstylist: Conrad Doman
Makeup Artist: Omayma Ramzy
Set Designer: Cooper Vasquez

Role—Design Director

ADCOLOR FUTURES is a unique program that is dedicated to identifying and nurturing the next generation of leaders in the advertising, marketing, media, and public relations industries. The program offers sponsorship to attend the ADCOLOR Conference & Awards, career training through ADCOLOR University, short and long term mentorship, as well as activities designed to inspire creativity and build camaraderie.

The design system takes the following quote form this year's theme (Double Down, Double Up) as inspiration for the typography and forms: "..strength and the multiplication of our individual efforts, amplifying them into a united force." The variable type 'tiny conveys this essence through its multiplying dots merging into one unified, amplified form. The dots represent connection, community and strength in solidarity.

Role—Design Director

Client: Adcolor
Director, Adcolor Programs: Criseli Roddy
Futures Brand Manager: Candace D. Queen
VP, Partnerships: Ana Leen
Agency: Deutsch
Director of Experiential: Acacia May
Head of Advocacy and Communications: Ayn Howze
Associate Producer: Sydney Smith
Chief Design Officer: Adhemas Batista
Group Design Director: Talin Baharian
Design Director: Kenneth Kegley
Designer: Vanissa Wong
Associate Creative Director: Derek Smith
Associate Creative Director: Eric Scott
Director of Assets and Content: John Cluckie
Photographer: Ben Morris

Role—
Designer & Photographer

We set out to create an album cover that’s as funky and enduring as the music and songwriting of Aaron Biancucci, aka Golden Arrow. We helped on the design, shot photos & videography, and oversaw production on over 500 vinyl records from world-renown Stoughton Printing Company.

https://on.soundcloud.com/2s4Pm

Role—Designer & Photographer

Golden Arrow is Aaron Biancucci
All Songs by Golden Arrow
Recorded in Portland, Oregon, 2017
Mixed by Cory Gray
Mastered by Gus Elg, Sky Onion Studios
Printed by Stoughton Printing Company
Produced by Istvan Keri
Studio: Current
Designers: Rachel Ma, Kenneth Kegley

Visual Identity System

LOVE & SPORTS & do the dang thing!

The right clothes can make you feel 🔥🔥🔥 & spark some bold moves. With Love & Sports, the mission was to create high-performance wear that’s as bold & bright as the people who rock it—all while keeping it affordable and accessible to the world by partnering with Walmart. 

With a daring goal, our design task was to create a Visual Identity System that’s equally as bold & bright. This system supported creative materials across the brand’s launch campaign, social channels, and online experience. 

About the Brand

Love & Sports is a vibrant athletic & swimwear brand founded by two celebrity fashion & fitness experts: Michelle Smith & Stacey Griffith. Its products are available exclusively at Walmart. 

This brand is all about balance, as athleisure is at its core. It’s about leg day & ladies night, half-marathons & movie marathons, going from crunches to brunches. No matter who you are, where you live, or what size you wear, you deserve to feel as bright & bold as the clothes that keep you moving. 

Color Palette

The color palette is inspired by the vibrancy & energy of the Love & Sports products. Although there is a core color palette that we can reference, the color system is made to be flexible. The colors of the products & their environment inform the colors of the creative.

Typography

ITC Avant Garde Gothic Pro is the primary typeface for Love & Sports. This bold sans serif is used in our brand communications to complement our logo.

Brand Guidelines

We created a 110+ page style guide to document all the rules we play by for the brand. Taking inspiration from the products’ designs and colors, we created a bold, modern-retro design system by pairing photos with colorful repeating logos. We also expanded our system and leveraged the ampersand to frame talent and call attention to the intersection of the two worlds (love and sports).

Role—Associate Design Director

Head of Design: Adhemas Batista
EVP, Executive Creative Director: Chris MacNeil
Design Directors: Jean-Lou Renoux, Karen Pham
Associate Design Director: Kenneth Kegley
Associate Creative Directors: Jessica Kemmerling, Caroline Gallalee
Designers: Taryn Oshiro-Wachi, Daisy Rosas
Photographer: Tory Rust

Experiential Type Design & Animation

Los Angeles got some additional star power as NBA players poured in for the league’s annual All-Star game, which took place at the Staples Center on Sunday, Feb. 17. But the weekend wasn’t all basketball. There were plenty of lounges, concerts and night-time celebrations. Jordan Brand had multiple event sites all over the city including tournaments, roof-top parties, workshops, concerts, and retail. We created type design animations and films, concert visuals and activation projections. For consistency we deployed JB’s ASW indentity featuring bold, authentic typography.

Role—Lead Designer & Animator

Client: Jordan Brand
Studio: Los York
Creative Director: Serge Kirsanov
Executive Producer: Martha Smith
Producer: Maris Herrington
Lead Designer & Animator: Kenneth Kegley
Designer & Animator: Adam Linden
Editor: Dominic LaPerriere
Coordinators: Sterling Adgate, Sara Robin

Role—Lead Designer

Working with Bad Robot, Paramount Pictures, and director Christopher McQuarrie on Mission: Impossible Fallout, we created a a rapid fire opening sequence lit on fire, exemplifying the threats posed to Ethan Hunt and the world in the form of a nuclear warhead that's gone missing.

Main Title Sequence

Client: Paramount Pictures, Bad Robot, Skydance Productions
Director: Christopher McQuarrie
Studio: Filmograph
Creative Director: Aaron Becker
Executive Producer: Seth Kleinberg
Producer: Troy Miller
Editor: Nathaniel Park
Designers: Kenneth Kegley, Alphonse Swinehart, Zachary Carnes
Animation: Zachary Carnes, JD Burditt, Lee Nelson, Grant Hoki
Additional VFX: Myong Choi

Apparel, Art Direction, Photography

Introducing our latest collaboration with NerdWallet — Nerdymerch! Nerdymerch is the coolest, nerdiest streetwear brand, that also helps with your finances! Our design team crafted a type-driven system with a bold color palette and striking visuals.

From "MARKET CAP" hats to "MY OTHER BAG IS IN A 401K" totes, each piece screams trendsetting flair while whispering, “I’m smart with my money.” Our playful copy, born from creative collaboration, embodies the savvy of smart finance.

In a bold move, we also setup a rogue photography shoot, photographing with both film & digital cameras. We then retouched selected photos, and brought it all together with dynamic layouts and stretched typography. Nerdymerch: where nerdy meets clever. Flaunt your nerdiness with pride and style! 🤓

Role—Design Director & Photographer

Client: Nerdwallet
Agency: Deutsch
EVP, Managing Director: Adam Graves
Account Supervisor: Carol Carlos
Account Executive: Emilia Mancuso
Strategy Director: Erin Schlissel
Creative Director: Carly Blitz
Creative Director: Max Pollak
Art Director: Chad Corbin
Senior Copywriter: Chad Corbin
SVP, Group Design Director: Talin Baharian
Design Director: Kenneth Kegley
Senior Designer: Ellada Davtyan
SVP, Technology Director: Bilal Elreda
Executive Digital Producer: Megan Carroll
Senior Digital Producer: Yara Soueidan

Main Title Sequence

For science fiction drama series Heroes Reborn, we wanted to pay homage to the original sequence made in 2006, but to re-invent the animation for the reboot in 2015. Our inspiration was found in the natural light displays seen in an Aurora, which we aimed to use as a metaphor for the supernatural and superhuman powers within the cast of the show.

Role—Director & Designer

Client: NBC Universal
Studio: Scatterlight
Director & Designer: Kenneth Kegley
Lead Animator: Takayuki Sato

Brand Film for Mezcal El Silencio

Brand film / branded content for Mezcal El Silencio, made in collaboration with fashion label Art Comes First.

Deep in the mountains of Oaxaca, spectators watch in procession, as mezcaleros and mythical beasts face-off in a climactic battle. These are the unseen ceremonies of the palenque.

We collaborated closely with MES from concept into delivery, directing the live action and building the Alebrije creature, from sketch into 3D sculpture.

Role—Director & Photographer

Client: Mezcal El Silencio
Studio: Current
Cast: Art Comes First
Executive Producer: Vicente Cisneros
Director & Photographer: Kenneth Kegley
Creative Director: Rachel Ma
Producer: Fidel Arizmendi
Director of Photography: Alberto Vega
Additional Photography: Steve Giralt
Art Director / Designer: Rachel Brickel, Eunha Choi
Art Director / 3D Animator: Bhakti Patel
Art Director / Stylist: Elias Lopez
3D Sculptor: Jill Miyabara, Genesis Lee
Editor: Nathaniel Park
VFX / Colorist: JD Burditt
Sound Design / Music: Zelig Sound

Campaign for Mezcal El Silencio

A game of chase ensues in the streets of Oaxaca. A precious light, from the sun gods above, has been stolen by the Alebrije – a woman, a creature, a goddess. The guardians of the fire, a group of jaded men who have become weary of their job, have allowed the fire to escape. Now enemies of the gods, and banned of their immortality, the guardians hunt down the girl to lift their ban — and so we begin the chase.

Role—Director & Designer

Client: Mezcal El Silencio
Studio: Current
Cast: Terra (TJ) Lynne, VJ Kesh, Elias Lopez, Sean Behr, Cielo Garcia
Executive Producer: Vicente Cisneros
Director & Designer: Kenneth Kegley
Line Producer: Fidel F. Arizmendi
Art Director & Stylist: Elias López
Director of Photography: Alan M. Caudillo
Producer: Bonnie Black
Editor: Volkert Besseling
Colorist: Luis Silva
Music & Sound Design: Zelig Sound
Hair & Make Up: Mirayah Vesaco-Ramirez

Short Film for Motionpoems

South County is a short film made in collaboration with Motionpoems, a nonprofit arts organization pairing poets and filmmakers. Each year, Motionpoems focuses on a different theme for its poets and filmmakers to address. This year’s theme, the Futurity of the Earth, places Earth center stage. While natural disasters, pollution, changes to environmental law, and climate change are all of critical importance, we were invited to consider: What is going right? What are the bright spots?

We interpreted Meghann Plunkett’s South County as finding the courage and hope to persevere in the wake of one of the deadliest and most destructive hurricanes to hit the coast of the Northeastern United States.

Through experimentation of various mediums, we translated the poem into color and movement, then captured on camera.

Role—Director

Client: Motionpoems
Studio: Current
Director: Kenneth Kegley
Creative Director: Rachel Ma
Art Directors: Rachel Brickel, Eunha Choi
Videographer: Rachel Brickel
Colorist & VFX: JD Burditt
Editor: Nathaniel Park
Music & Sound: Zelig Sound
Narrator: Morgana Hasil

Executive Producers: Todd Boss, Egg Creative, Cori Cooperider
Communications Director: Saara Myrene Raappana
Communications Associate: Su Hwang

"South County," a poem by Meghann Plunkett. © 2018 Meghann Plunkett. Used with permission.

Motionpoems are made possible, in part, by funding from The McKnight Foundation, The Archie D. and Bertha H. Walker Foundation, The Andy Warhol Foundation for the Visual Arts